Advertising Copywriting

It is now my 5th quarter at the Art Institute. This quarter I am taking a class called advertising copywriting which teaches us about the advertising side of the industry, and how strong concepts can be with just a few words, or phrases.


Since I am a graphic designer, every project I do has to have good copy and a good design.


Project one: Sell a paperclip.

Project two: Sell a Kia car to a Mercedes owner

Previous copy said "For starters experience is necessary, Luxury can wait" - For a Mercedes owner daughter.


This copy "Get the look and feel of luxury without draining your pocketbook."

This copy "Made like the big guys, sold for less, priced for you"

Billboard View